Why is Branding IMPORTANT for your Business

If you look up the word “Branding” on the net, you will most likely get this or a similar variant of the definition - “Branding is the process of creating a distinct identity for your business keeping in the mind your target clientele”.

While Branding is so much about the choices you make with regards to the presentation of your company on social platforms, like your company’s logo, website design, fonts that you use, the tone of your content etc,

the underlying power really lies in the story of your brand, the story of you.

One of the most effective ways to communicate your story is by using strong branding visual content.

Your branding portfolio can be the difference between “scrolled through” and pausing to “learn more”.

So here’s why we think Branding is important for your business:

1. Connection - most important and right away what branding does for your business is that it sets a tone and establishes an identity of your brand. How you present your brand is how your audience will react to it.

In short, this quote pretty much sums it up: “People Do Business With People They Know, Like, Trust and Value” – Ty Bennett

And in order for people to do business with you, they need to see you, know you (and not just a faceless logo), they need to like you and trust you (by seeing you consistently on your social) and value you (what better way to convey your value).

2. Reach - your branding portfolio is the most frequently used and the most powerful tool to make the best first impression. Professionally shot, strong branding visuals of you can have an amazing reach! If your photographer translates your brand message and your personality into powerful branding visuals, then it can truly do wonders for your business.

If people like what they see, they are more likely to work with you.

3. Edge - a branding portfolio is basically the story you tell the world and having creative and clever branding visuals can instantly give you an edge over your competitors and make you stand out from the rest of your competition.

So let’s elevate your branding and take it to the next level. Together we will design a branding portfolio for your business that will:

• Convey your authentic and confident self,

• Communicate the value that you bring to your audience,

• Establish your brand identity.

Featured: Pictures from the branding portfolio designed for Jessica Moore of ThriveWise Solutions LLC.

Jessica is the founder of ThriveWise Solutions LLC, and provides Human Resources expertise and solutions to enable others to thrive. She is known for her very personal working style and she is deeply meticulous. She takes the time to go to the absolute nth degree to get all the details and this makes her extremely thorough in what she does. We got a peek into her warm and charming personality when we spent the day working with her. There’s so much empathy behind all that passion for her work and that is what makes her business thrive wise!

Did you know (sure, you do!) that we have an amaaaaaaazing professional studio set up and a great team? We will empower you with the right guidance on your wardrobe (our fabulous hair and make up artists will get you camera ready), posing and so much more to elevate your branding and establish you as an authority in your field.

You’ve already done all the work, now it’s time to show it off to the world!