What's the difference between a headshot and personal branding?

Let’s use an analogy: When you ring someone's doorbell and they look through the keyhole, they see your headshot. Think: your LinkedIn photo. If they like the headshot, they’ll open the door and let you in because you look like somebody they want to talk to. But before they fully trust you and want to do business with you, they need to get to know you and your personality. This is where personal branding comes in: it’s a more complete impression of who you are, what you represent, and how your brand can make a difference in their life. It’s visually telling the story of your brand so you can connect with clients on a deeper level.