The Empathy Edge - A Branding shoot for an Aging Life Care Professional
“The single most beautiful thing you can do for another person is to let them feel they are not alone.”
This quote by Freddy Birdy, isn’t it so true? Especially more so in elderly parents when due to time, age and/or illness, you may or may not be able to connect with them in ways that you would like to be there for them. Helping aging parents or other elderly loved ones and making decisions about their future can be so overwhelming and making sense of all the information and options so confusing and frustrating. In such cases, the outside perspective provided by a Geriatric Care Manager may provide the help you need.
Soni is the Owner and President of Aging Advisors. Specialists with extensive education and experience in elder care, Aging Advisors can help assess your elderly loved one’s needs, identify things you may not have considered, and create a Care Plan with options and recommendations. As specialists with extensive education and experience in elder care, Aging Advisors can help assess your elderly loved one’s needs, identify things you may not have considered, and create a Care Plan with options and recommendations.
With all that immensely wonderful work that they do, when Soni approached us for her Branding portfolio, we were not only excited but so honored. Soni wanted to have professional photos for her business to keep her website and all her social media platforms current.
A professionally shot Branding portfolio can be used to convey a snapshot of the services you provide and keep your social media platforms engaging and current.
The Business Branding photography session for Soni was shot in the kapuPatel Photography studio in Central NJ, and it was so much more than just waist up thumbnail headshots. As a team, we worked together with Soni to really understand her work goals and her brilliant, empathetic mind. Through the various Discovery Consults with her colleagues, we found out more about her as a person and what really drives her. We then put together a detailed session plan for the shoot day.
The shoot itself was so much fun! With the professional Hair and Make Up, pre-shoot wardrobe guidance and posing tips and tricks, Soni felt great, looked fabulous and connected with the camera beautifully.
We even played around with some exciting pink backdrop color to match her vivacious personality.
The result was an entire portfolio of branding portraits that showcased Soni who she is as a business with some cool headshots so she would be uniquely recognizable as the face of her business. She can also now use all the branding portraits for her website, banners, Facebook, Instagram, LinkedIn posts, speaking engagements and promo material.
We shot a video for her that she can use for her website and other promotional engagements that truly conveys the essence of Aging Advisors.
Are you looking to elevate your brand and grow your business? If you want to learn more about our Business / Personal branding sessions for entrepreneurs and professionals and book your complimentary consult with Kapu, then click on the link below:
